We strive to create products you
always want in your life and by your side
Tetsushi Hoshikawa, CEO of Trinity, Inc. who produces
Simplism, mobile accessories, especially for iPhone, always begins his
development process by asking himself what he himself would really want and how
to make it provide the highest utility.
These are the simple guiding principles he has used
whenever he has sought to develop not only unique, specialty-use accessories
such as "The Fingerist," a micro-guitar with built in amplifier that your
iPhone fits into for use with music playing apps, but also mass production
products such as iPhone cases or Sleeve for MacBook. He has applied these same
principles to the ideas for the NuAns brand.
"I had relied on advanced graphic design to create
different products such as iPhone cases but I had been contemplating making
something with a clean look."
He decided to focus on making digital tools that he felt
would positively impact people's everyday lives. He continued,
"We wanted these products to be distinguished as
high-end, not mixed amongst existing cheap plastic goods, by offering a
superior experience. So I decided to collaborate with a product designer to
make a unique new brand."
Tetsushi (Hoshikawa) contacted 'TENT', an
industrial design group whom he had exchanged some product ideas in the