Sense of Unity for The Brand
The NuAns brand launches its first term product line-up using brushed felt fabric as the basic material. "We wanted to do something different, because we used leather for our Simplism product line, so we came up with the idea to use felt." Tetsushi Hoshikawa said.
"Felt is not usually combined with
digital gadgetry, but we were impressed with what Mr. Hoshikawa pressed...
that we wanted to challenge ourselves and not back down in the face of a
challenge... This motivated us to produce the successful products NuAns has
to offer," replied the two TENT designers.